"I created UdefineU out of a very personal need of mine. I was extremely overweight and dissatisfied with the way I looked. Consequently, I embarked on a weight loss and fitness program convinced that would solve my problems. As I began losing weight, I discovered that I was far from becoming the woman I had envisioned. I was simply a thinner version of my old self. In order to complete my transformation, I had to focus on more. I just wasn't quite sure what was still missing.

As a result, I began observing the qualities of women that serve as role models for their style and elegance. I realized there were some overriding traits they all shared irrespective of their ages or individual expressions of style. It was apparent these women weren't born looking fabulous, but were transformed into their current states. I concluded that if they could do it, so could I. The only problem was time, access and money to pay for the experts I needed to make myself over. If I, who lived in New York City, fashion capital of the U.S., had difficulty accessing the people I needed to talk to, at a price I could afford, then just imagine how thousands of women all over the country must feel?

I therefore founded UdefineU so that every woman can learn, step by step, how to recast herself into the woman she has always dreamt of becoming. UdefineU has taken those traits that make a woman stand out and created a program around them. The very elements women admire in other women, but can't quite seem to grasp for themselves are now "demystified". This is the ultimate 'self-help' program for becoming more graceful and elegant.

UdefineU, "Where the woman is the artist of herself..."


Lourdes M. Figueroa
Founder, President & CEO